I bought my scarf last summer when I wanted something new and colorful in my wardrobe. I was tired of the same old, same old and when I saw this on the mannequin, paired with a jean jacket and a white top, I had to have it. I actually tried on all 3 pieces - the jean jacket, the top and the scarf and ended up with the jacket and scarf (and they had to re-wardrobe the mannequin!).
I love the vibrancy of the colors in the scarf. The fringe is a fun addition as well. When I wear the scarf, it attracts a lot of attention - people love it. For me, the hot pink lights me up. It gives me energy, it just makes me feel good when I wear it.